I have been working with Sean Cannell for a couple of months. He has been giving me expert advice on YouTube and business in general. If you are looking to do something creative, Sean is here to encourage, inspire, and motivate you. In this conversation, you will hear Sean explain why this is a great time to turn your passion into profit and make an impact in the process. You will learn tips and tricks on using the different video-based platforms that will allow you to take your message to the world! Be sure to connect with Sean at SeanCannell.com and purchase his book, YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer. [01:30] - Sean’s passion is to help people build their influence with online video. It took him 15 years to figure that out! [03:00] - Sometimes your passion comes out of pain. [05:22] - Affiliate marketing is a great way to provide value and make money. [07:26] - Creating online content allows you to take your passion and turn it into money. Shawn gives some examples of people accomplishing this. [09:46] - The 3 P’s of online content are passion, proficiency, and profit. [14:55] - I stopped two people from committing suicide! [17:17] - Ease into content creation. That helps you develop your skills. Punch fear in the face and press “record.” [21:55] - We discuss a big discussion in video content creation, vertical vs. horizontal. [23:51] - Sean believes YouTube live is underutilized. [28:19] - How to repurpose video content on YouTube. [30:46] - Live vs. pre-recorded content? Minutes matter most.
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